Contents

I had already sampled Joels work when I read his original ebook "What Google Never Told You About Adsense", so I had high expectations of this physical Adsense training book. I have to say Joel didn't disappoint me this time either.To start with The Adsense Code begins with the basics which anyone just starting out with Adsense will find useful as a quick reference to get them up and running. As someone who has been using Adsense for a while I found this section could be ...

Book Review: The Adsense Code By Joel Comm

Book Review: The Adsense Code By Joel CommI had already sampled Joels work when I read his original ebook "What Google Never Told You About Adsense", so I had high expectations of this physical Adsense training book. I have to say Joel didn't disappoint me this time either.To start with The Adsense Code begins with the basics which anyone just starting out with Adsense will find useful as a quick reference to get them up and running. As someone who has been using Adsense for a while I found this section could be skimmed, although there are some tips you may still find useful even if you have used Adsense on your sites for a while. Some of the stuff in the first few chapters will jog your memory and remind you of somethings you already know but forget to use.After the initial setup Joel gets right on with the stuff you bought the book for, the correct way to implement Adsense for maximum profits. His tips are all backed with his real life testing and tuning, but even so he is ready to admit that there is no one size fits all when it comes to ad placement and colour usage in the adblocks, think blending in the Adsense blocks to not look like ads and you are getting close. He also reveals what Adsense blocks work best and where, as well as caveats when this advice doesn't quite work out to be true.After the initial setting up, and placement, The Adsense Code goes further into testing and tracking to get the maximum CTR (Click Through Rate) for your Adsense blocks. Joel mentions some of the tools he uses for tracking and gives you a more in depth knowledge of how to use the tracking Google has already given to Adsense publishers with the "Channels" you can use to track your Adsense effectiveness with. This is a useful read for anyone who wants to make the most of every block of Adsense ads.The other parts of the book briefly (sometimes it seems a little too briefly) cover the topics of content sites, search engine optimisation and using your website stats to help you increase your traffic. The section on SEO (Search Engine Optimisation) could have been a little more in depth, although this is a huge subject which deservedly has more than enough books and ebooks written about it, it could have had a little more than the 8 pages devoted to it, but then this book isn't about getting traffic, it's about making the most from what you already get.In summing up, The Adsense Code by Joel Comm is an ideal book for the beginner to intermediate Adsense publisher, and will help improve their Adsense earnings. If you are already earning a living from Adsense this will offer only a little backup reference information for you. The Adsense Code covers the core subject for which it was written in great detail, in an easy to understand way without being patronising. My advice is if you are earning less than a few hundred dollars a month from Adsense but would like to do better then this is the book to buy, and keep referring back to as you improve your earnings.

Book Review: Fired! Tales of the Canned, Canceled, Downsized, & Dismissed

Book Review: Fired! Tales of the Canned, Canceled, Downsized, & Dismissed

Almost everyone has been fired from a job, and just about everyone has a story to go along with it. Annabelle Gurwitch, the actor and screen writer, decided to capitalize on this fact by compiling and editing a collection of humorous "down-sizing" stories in her book Fired! Tales of the Canned, Canceled, Downsized & Dismissed. After being fired by the media icon (and consequently her idol) Woody Allen, Annabelle decided to take her story to the publishers- along with several other tales from well known actors and media personal, including Bill Maher, Tim Allen, Tate Donovan (actor and director in The O.C.), Harry Shearer (actor in This is Spinal Tap), Dana Gould (writer for The Simpsons), Bob Saget and more.The book is divided into five chapters: The Job So Terrible You Can Only Hope to Be Fired, The Firing You Didn't See Coming, The Time You Deserved to be Fired, The Time Getting Fired Leads You to Something Better, and The Time You Had to Fire Yourself. Each chapter is as witty as the last, and will keep you reading and laughing through till the next. And with over a dozen "tales of the canned" in each chapter, you will have plenty of laughing to enjoy.Many of the true stories found in this book are so funny, they will have you laughing out loud. The story of Paul Feig (director of Arrested Development and The Office) losing his Ronald McDonald gig because of a magical comparison between a rubber chicken and Chicken McNuggets he made to a group of school kids while wearing the clown suit will probably remain with me for the rest of my life. In another favorite story, Jeff Garlin (actor in Curb Your Enthusiasm) explains how he was fired for throwing a bowl of Fruity-Pebbles at a hotel wall... and all just because they stuck. Larry Charles (writer for Senifeld) reminds us that Taxi companies should never offer employment to a teen-age kid who has just acquired his license that very day; wrecking his cab before he even got it out of the parking lot. Stories like these are worth the price of this book alone.To round each story off, the book also includes "Fired Facts": brief and amusing factoids about being fired, and the workplace in general. For example: "Increased risk of heart attack faced by employer firing an employee in the week after wielding the ax: 100%". What a great way to end your career - with your former boss in the hospital!While "Fired! Tales of the Canned" , Canceled, Downsized & Dismissed is entertaining (being fired with the line "Take that hanger off your head, you idiot!" may be the best thing that has ever happened to me), it completely fails to connect with the reader. Each story falls into one of two major camps: meaningless high school jobs that no one regrets losing, and glamorous Hollywood jobs that, while interesting, are entirely foreign to the average reader.In the introduction to this book, "Annabelle Gurwitch" concludes "So you were fired. Welcome to the club. We've been waiting for you." However, this book fails to present any "club" you or I are ever likely to be a member of. While almost anyone can related with being fired from a job, the stories in this book are quite different from any workplace axing I have experienced. And unless you have felt the horror of losing a job because your character was shot in the last episode, you will probably be unable to relate as well.If you are looking for a light, entertaining read to get you through the work week, I would recommend Fired! Tales of the Canned, Canceled, Downsized & Dismissed. Though the book will probably not help you reminisce about jobs long past, that may be for the best. What better way to forget about your own "down-sizing" experiences that to hear the stories of a celebrity with their head on the chopping block.

Peter Kent: Search Engine Optimization for Dummies (Book Review)

Peter Kent: Search Engine Optimization for Dummies (Book Review)

Search engine optimization, or SEO, is a field overshadowed by sensational claims and sometimes dubious practices. If your business has a website, you naturally want it to obtain high rankings in the major search engines so that potential customers can find you. Yet you might be suspicious of companies that promise to catapult your website to #1 ranking in almost no time ot announce that they will submit your site to thousands of search engines and web directories.Peter Kent's book in the For Dummies series offers a useful introduction to search engine optimization. He starts out by surveying the various search sites and search systems and explains who gets results from whom. He then suggests how yo give your website a quick makeover to give it greater visibility.Throughout the book, Kent repeatedly emphasiszes functionality over slick web technologies that might actually hinder search engines in finding your site. His second emphasis is on content as a lure for search engines.Kent uses a fictitious website on "rodent racing" to give the reader very specific advice on picking the right keywords, getting into search engines, optimizing code, finding specialized directories, and much more. With over 350 pages (and a detailed index), this book offers you a wealth of suggestions and useful advice, whether you want to improve your website's ranking by yourself or hire a SEO firm to do it.While the "For Dummies" series of books varies quite a bit in quality, this volume can be recommended. What is particularly useful is the associated website that contains all the links mentioned in the book.

Fading toward Enlightenment - Review

Fading toward Enlightenment - Review

Fading Toward Enlightenment by Wayne Wirs is definitely a well made book of excellent quality it will certainly endure multiple readings. I loved the feel of the pages as I turned them. I would classify this book as a useful, inspirational, self-help tool for those searching for inner peace. Wayne shares his personal experiences while he searches to come to turns with himself and life in general through this beautiful work of art.Wayne is truly a seeker of understanding. I was reminded occasionally of Joseph Campbell throughout the book, as the two focus on similar themes. Wayne shares his journey towards understanding that takes him through vigorous studies of mystic and myths, traveling into himself and then out again. He dreams of being able to reach beyond the ego.Attractive, attention-demanding black and white photographs are enhanced by the deep-thinking quotations and the authors excellent discussions. Each stage in his journey is accompanied by the exquisite photos, and the photos add depth to the text feeding each other. I found that I would read a sentence and then look at the photo; back and forth - each page a slow and rewarding process to savor. Written to inspire others to delve deep into discovering who they are, Wayne asks us (as he asks himself) "Who are you behind those busy thoughts?"The question and answer interview at the end of the book was quite helpful in finding out more about the authors personal side and his particular views. He also includes a list of resources to aid the reader interested in furthering their journey."ISBN#: 0976358107Author: Wayne WirsPublisher: Missing Man Press

'Shape-Shifting': The Bane of Women Everywhere

"Shape-shifting" is something most women know about all too well. As the years pile on, so do unwanted pounds that-even among those who remain relatively slim-can literally change the body's contours."One may go from an hourglass to more of a shot glass," says Dr. Pamela Peeke, a clinical assistant professor of medicine at the University of Maryland School of Medicine, best-selling author and creator of the "Body For Life For Women Workout" DVD (rodale store.com). "Aging gracefully is all a matter of girth control."Not to mention understanding women's hormones.It's Peeke's assertion that recognizing what she calls "women's unique hormonal hard-wiring" is key to achieving and maintaining a peak body for life. There are four hormonal milestones involved:• Teens and Twenties. This is when estrogen production rises. Women who were skinny teens may suddenly find weight going to their breasts, hips and thighs. This is the time to build a strong fitness foundation that can last the rest of your life. It's also a good time to build muscle tone and minimize body fat changes.• The Reproductive Years. Science shows that if you enter pregnancy healthy and fit, you'll have a healthier nine months and a healthier baby. Whether you have children or not, this is the time when your metabolism begins to slow down. During this period, you should add resistance training-weights-to keep your metabolism as hot as you can.• The Forties. This is a time of shape-shifting. Fluctuating estrogen and progesterone levels lead to a three- to five-pound potbelly, or menopot, for many women-on top of which toxic stress levels boost your food cravings. You need to regroup, ramp up your physical activity, examine your lifestyle and put things into balance.• Menopause. Once you've reached this milestone, it's important to exercise the mind and body so that you stay sharp and keep fit. Keep learning. Make the effort to add resistance training and cardio-revving walks every day. Your goal is to live a long and indepen-dent life by taking good care of yourself.Whether you're 20 or 50, Dr. Peeke's new DVD, "Body For Life For Women Workout," can help you.

King Bartholomew and the Jesters Riddle - Book Review

King Bartholomew and the Jesters Riddle by Pina Mastromonaco is a wonderful, fun book with a humor level perfect for children aged four to eight. Entertaining riddles entice readers to try to guess the answer while enjoying the tale. Childlike King Bartholomew is obsessed with toys and solving riddles. The chubby, balding King learns to balance play and work time so that he can take responsible care of his land and citizens, yet still enjoy a playful life. The moral-of-the-story is not laid on thick it is lightly applied so it will be easily accepted by young children. Teachers, librarians and caretakers will enjoy reading this pleasant book to children who like to play rather than accomplish chores or school assignments.The illustrator, David Martin, is extremely accomplished and very gifted. Each page is filled with incredible detail that reveals more the longer one gazes at them. Many illustrations some form of nature included from the fantastically sculpted bushes, an array of birds and a maze of hedges with a big B in the center (B for King Bartholomew). Richly colored clothes and hilarious costumes for the jester and the Kings servants prove to add an interesting twist to this fun-loving book."ISBN#: 0974430714Author: Pina MastromonacoIllustrations: David MartinPublisher: Merry Lane Press

Summary

I had already sampled Joels work when I read his original ebook "What Google Never Told You About Adsense", so I had high expectations of this physical Adsense training book. I have to say Joel didn't disappoint me this time either.To start with The Adsense Code begins with the basics which anyone just starting out with Adsense will find useful as a quick reference to get them up and running. As someone who has been using Adsense for a while I found this section could be ...